September 1, 2014 | Industry leaders, SBTech will provide BetFIRST, Belgium’s leading online and land-based gaming operator, with its powerful online and mobile sports betting platform. This includes superior live and mobile betting with the latest, innovative fast market bet types for online and mobile business in the regulated Belgium market.
“As Belgium’s leading online and land based operator, it’s crucial we give our players the best betting experience available. SBTech have repeatedly demonstrated their experience in taking operators to the next level, even in tightly controlled markets such as ours”‘ says Lionel Lammens, Managing Director of BetFIRST. “SBTech’s offering is second to none. Their solutions for online and mobile will give us unique added value, help us grow faster and provide our loyal players with an even better betting experience”.
SBTech’s CEO, Itai Zak is delighted by the new partnership. He says, “BetFIRST is yet another highly respected operator chosen to use our superior platform because of our constant innovation and proven experience in regulated markets.”