Digital Analytics Specialist

Sofia, Bulgaria


As a Digital Analytics Specialist you will maintain and expand Google Analytics/Google Tag Manager setups, supporting company clients and internal teams.

We are looking for an individual with high attention to detail to keep our DataLayer offering relevant, introducing newly developed tracking capabilities to clients. Previous experience with Google Tag Manager and Google Analytics is required for the position. 


  • Setup Google Analytics with the company’s current DataLayer offering
  • Help clients establish tracking through Google Analytics
  • Set-up third party tags via GTM
  • QA tracking setup for bugs
  • Monitor for discrepancy between Google Analytics and internal reporting tools
  • Create tags which will feed from GTM to Google Analytics
  • General ad-hoc reporting
  • Set up custom Dimensions in GA
  • Set up custom reports and views in Google Analytics, Data Studio
  • Keep up to date documentation on existing client setups
  • Participate in A/B testing, by monitoring execution and reporting on results


  • Experience with Google Analytics, Google Tag Manager, DataLayer, custom dimensions and metrics, Enhanced Ecommerce
  • Understanding of CSS and HTML
  • Analytical skills
  • Excellent attention to detail
  • JavaScript is a strong advantage

Why join our Dream Team?

Here we’re working really hard (yet not burning-out-hard), but also learning and developing fast (like Usain-Bolt-fast). We are looking for smart and focused people who represent the team spirit and are trustworthy allies in achieving great results. The business environment provokes us to be dynamic and innovative and that’s exactly what we are. We offer great career opportunities – you simply must seize them.

The Company offers excellent benefits

  • Being a part of an international team focused on excellence in product development
  • Very good remuneration
  • Comprehensive health insurance + Multisport card
  • Monthly parking coverage OR Public transport card
  • Team building and fun activities
  • High and modern office facilities
  • Dynamic and friendly work environment
  • Open and transparent communication
  • Long term career growth opportunities
  • Professional growth, extra education opportunities and cross-location knowledge sharing
  • English classes
  • Fruits and snacks at the office

If you are interested in joining the SBTech team, send us your CV in English.

Only short-listed candidates will be contacted.

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