SBTech will “set the tone” for the year ahead at ICE London, with a full complement of company leaders ready to welcome sports betting and gaming partners to ‘GO BIG’ and join #THEBIGLEAGUE.
SBC: What can you tell us about the Go Big or join the #THEBIGLEAGUE campaign at ICE?
AC: ICE is the first major event in the calendar and always sets the tone for the rest of the year. Our ‘Join the big league’ campaign for 2020 will do just that, showcasing how we work with premium gaming brands and lottery partners, providing them with a platform to consistently enjoy revenue overperformance with the power of our award-winning technology.
Our stand this year (S3-110) reflects our growth as a business, our breadth of services, our investment in technology and the scale of tier one operators we partner with, propelling them to record revenues across global regulated markets.
Delegates at ICE 2020 will see how premium sports betting and casino operators around the world enjoy rapid speed to market and significant growth when working in partnership with SBTech. They will experience how our innovative sportsbook, integrated management platform, extensive library of casino games and omni-channel retail solutions can take their gaming business to the next level.
SBC: How excited is the SBTech team to continue its tradition of innovation and expansion?
AC: Innovation has always been and continues to be essential for SBTech and events like ICE offer an excellent platform to highlight the pioneering technology we have developed and integrated into some of the world’s leading lottery partners and gaming brands.
ICE 2020 will see us present our entire multi-channel offering, including our full iGaming platform and advanced sportsbook that include regulation-ready, localised products and responsible gambling tools that can be used across a vast array of regulated markets. Further expansion is at the core of our plans for 2020, and we are extremely excited to showcase our ability to work with premium brands as a full service provider, helping them get to market rapidly in newly regulated territories, particularly Latin America and Africa.
Our flexible, advanced platform and sportsbook product suite can be tailored to any market. As a result, we have become recognised as the multi-channel sports betting supplier of choice, having been integrated by more than 50 operators across more than 15 regulated markets.
SBC: Who are the key SBTech executives that delegates can expect to see and arrange meetings with at the show?
AC: There will be well over 100 years of industry experience that our leadership team will bring to ICE. James Coxon (VP, Commercial) and I will be available and leading our Go To Market team. Gregory Karaolis (CPO), Ian Bradley (CSO) and Dave Hammond (COO) are some others who will also be in attendance, providing detailed insight and expertise that can add significant value to a host of operators looking to grow and expand their business.
In addition, SBTech specialists across retail, casino, sportsbook, platform and business intelligence will demonstrate how best we can support and enhance both our existing and new partners. If you would like to book a meeting with one of our experts please click here.
SBC: In light of the DraftKings announcement, how important is it that both your existing clients and prospective clients can see your continued commitment to B2B services?
AC: Our commitment to B2B services and to our customers remains undiminished and we have a clear vision to continue to drive excellence and overperform for both our existing operators and a host of new ones who we will be announcing over the course of 2020.
Our B2B growth is stronger than ever and this will only increase as we enhance and expand our products and services further not only in our core markets, but also into emerging territories such as the US, Latam and Africa.
Our continued investment in technology and compliance means that we will be able to both consistently support our long-standing partners, and launch new partners in the fastest and most effective way possible.
SBC: So, can we expect to see a big SBTech presence at SBC Events in 2020?
AC: SBC events play a significant role in our industry, and we are looking forward to showcasing our market-leading technology in New Jersey, London and Barcelona later this year as we continue our growth into new markets.
We have made some significant strides in the US in 2019, and having a major presence at Betting on Sports America will provide a platform for SBTech to illustrate its successes to date, and to further educate and power revenue growth for operators across multiple states.
Securing three lottery contracts in the past year has been excellent for SBTech. In London, we will be in a primary position to continue to grow this arm of the business and showcase our detailed knowledge and expertise in this area. I’m personally looking forward to participating in in-depth discussion focusing on how lottery providers can offer their market a compelling product.
SBC: And finally, last year much of your activity was based around US expansion and servicing new state lotteries; what are your key goals for the year ahead?
AC: 2019 was a record year for the business including securing a hat-trick of multi-channel sports betting contracts with three of the world’s largest lotteries: Veikkaus and Svenska Spel in Finland and Sweden, and the largest deal in the US to-date with the Oregon Lottery. This will continue to grow in 2020 as SBTech continues to work with World Lottery Association partners who are integrating our advanced platform technology and responsible gambling tools.
Entering key, regulated territories remains important to SBTech, and in 2020 we’ll be launching in France and South Africa, powering premium gaming brands.
In addition, there will be significant SBTech expansion into new regulated territories, most notably in Latin America and Africa, which will revolve around the creation of bespoke partner propositions. We have partners looking to expand into these regions, and there will be new operators who select SBTech as their preferred partner because of ability to help our partners get to market quickly and through our bespoke platforms and customisations, designed for these specific regions.
Interview published by SBC here.