In Partnership With Churchill Downs, SBTech Enters the Indiana Sports Betting Market
November 11, 2019 – SBTech, an award-winning global provider of sports betting technology and solutions, has launched its market leading on-property sportsbook at Rising Star Casino in Indiana under Churchill Downs’ BetAmerica brand. Indiana marks the sixth US state SBTech has entered into in less than 18 months, signifying the company’s rapid growth in the US market.
The BetAmerica sportsbook at Rising Star Casino offers state of the art self-service sports betting kiosks, as well as cashiers and a full bar. It is anticipated that the kiosks will drive a significant portion of the volume and will be quickly adopted by players, as they have in other states. The on-property launch will soon be followed by the launch of SBTech’s proprietary on-line and mobile sports betting platform.
“We are very excited to be entering the great state of Indiana” said Melissa Riahei, President of SBTech US. “Our on-property sportsbook product has been extremely successful to date, and we look forward to replicating that success for Rising Star Casino, in partnership with Churchill Downs.”
“We are thrilled to be working with SBTech and Rising Star Casino to bring the BetAmercia sportsbook to Indiana” said Ian Williams, President of on-line gaming at Churchill Downs. “Using SBTech’s superior technology platform and innovative products, we have established a strong foothold in several states, and look forward to continuing our growth in partnership with SBTech.”
SBTech’s Indiana launch follows on the heels of SBTech’s successful launch of the Oregon State Lottery’s Scoreboard app just a few weeks ago. Since PASPA was struck down last year, SBTech has quickly established itself as a market-leading sports betting and i-gaming supplier in the US, cementing partnerships with premier operators such as Churchill Downs, Golden Nugget, Resorts Casino Hotel, and the Oregon State Lottery, among others.
SBTech is a global leader in omni-channel sports betting and gaming solutions, with more than 1,200 employees in 10 offices worldwide, including its newest offices in Las Vegas, Nevada. Since 2007, the company has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 15 regulated territories.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and igaming start-ups. The company supplies highly flexible betting and gaming solutions to clients seeking exceptional configurability and the quickest route to market, complemented by proven business intelligence and reporting capabilities.
The SBTech offering includes its seamless sportsbook, Chameleon360 igaming platform, managed services, on-property sportsbook and omni-channel solutions, which provide players with constant access to sports and casino products across online, mobile and retail channels.
Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues. For more information, visit: www.sbtech.com.