June 24, 2014 | SBTech, an industry-leading provider of turnkey sports betting solutions, launched their latest fast markets betting product, which offers players fast-paced and exciting betting options with outcomes settled in only one or five minutes.
Fast markets give players an enhanced betting experience that allows them to predict whether a specific event such as a goal, corner, free kick, throw in or a card will take place during the next one or five minutes and see the outcome settled immediately.
This new product, offered exclusively by SBTech, is available across their entire offerings for online, mobile and retail or betting shops. The product integrates easily into existing leading bookmakers as a stand-alone product, allowing them to offer an exciting extension to their In-Play offering
“SBTech is committed to providing the most innovative products and solutions. Our In-Play product is superior to all others, allowing players to see their bets settled in minutes, as they watch the game or bet on the go through their mobile device,” said SBTech CEO Itai Zak. “The introduction of fast markets will target the needs of recreational players who want to enjoy a richer live betting experience to heighten their sense of excitement and involvement while watching a match.”
10Bet bookmaker was the first to launch this with SBTech operators Comeon and Netbet to be the first of SBTech’s customers to experience this exciting new product. Fast markets will be rolled out to other operators during the next quarter.
“The product was deployed on our platform a few days before the start of the 2014 World Cup and so far, we’ve noticed that fast markets have generated a considerable amount of soccer bets while increasing average turnover per player and attracting casual players looking for a faster betting experience,” said 10Bet Head of Player Affairs, Daniel Caswell.