Industry-leading technology provider to supply cutting-edge omni-channel solution to multi award-winning casino operator in New Jersey and Mississippi
London, UK – 23 July 2018
SBTech, the leading sports betting solutions provider to the regulated global iGaming industry, has been confirmed as the new omni-channel sports betting supplier to Golden Nugget Casinos in Biloxi, MS and Atlantic City, NJ. Golden Nugget is the No. 1 online casino operator by market share in New Jersey and the recent winner of eGR North America 2018 Operator of the Year Award.
This agreement is the latest in a series of US partnerships announced by SBTech, following Churchill Downs Incorporated and Resorts Casino Hotel, further expanding its North American footprint in the wake of the Supreme Court’s repeal of PASPA.
To power its online sports product, SBTech will integrate its sportsbook with Golden Nugget Casinos’ existing iGaming platform in New Jersey providing a full platform and sportsbook solution to the company’s on-property businesses in New Jersey and Mississippi, including an integration into their existing casino management systems.
A customizable and highly flexible front end was designed specifically for Golden Nugget Casinos to ensure maximum differentiation, while the industry’s most advanced responsible gaming infrastructure will enable SBTech to meet the licensing requirements set out by both states. Similarly, a bespoke trading strategy and non-pooled risk management powered by unrivalled levels of automation will allow Golden Nugget Casinos to offer unique pricing for all US sports.
As the undisputed pacesetter in the in-play arena, SBTech’s live offering, especially in US sports, will reinforce the long-term success of Golden Nugget’s sportsbooks, with the industry’s widest range of events and markets and groundbreaking new mobile-first features such as Pulse Bet (patent pending) and Action Betting expected to boost in-play turnover from key demographics.
SBTech CEO Richard Carter said: “I’m very pleased to confirm our latest strategic partnership with a major US operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.”
“Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process,” said Thomas Winter, SVP & GM, Online Gaming at Golden Nugget. “In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”
For all press enquiries, please contact:
Andrew Cochrane, Chief Commercial Officer
Tel: +44 7957 355344
SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in 8 offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casino and horse racing companies, and igaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.
The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.
Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.
For more information, visit: www.sbtech.com
About Golden Nugget Atlantic City
The Golden Nugget Atlantic City, located on Frank S. Farley Marina, is a premier resort destination, offering guests more than 740 rooms and suites. The entire property went through a $150 million complete renovation 5 years ago and has taken on a fresh, modern look to include a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounges, Haven Nightclub, stylish retail offerings, as well as Landry’s signature world-class restaurants such as Chart House and Vic & Anthony’s Steakhouse; a luxury spa and salon; and H20 poolside lounge.
Launched in November 2013, GoldenNuggetCasino.com intends to offer the best user experience to New Jersey online and mobile real-money gaming players. Supported by the largest selection of games for both desktop and mobile players, a user-friendly interface and a world-class Customer Service team. GoldenNuggetCasino.com recently won four awards including the prestigious Operator of the Year 2018 at the eGR North America 2018 Awards, which it also won in 2017. This follows on its three consecutive years in a row from 2015 to 2017, it won Operator of the Year at the iGaming North America Awards. For more information visit www.goldennugget.com/AtlanticCity.
About Golden Nugget Biloxi
The Golden Nugget Biloxi, located on the Gulf of Mexico, is a premier resort destination, offering guests more than 710 rooms and suites. The entire property recently underwent a $100 million renovation taking on a fresh, modern look which includes a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounge, as well as Landry’s signature world-class restaurants such as Morton’s The Steakhouse, Bubba Gump Shrimp Co., Michael Patrick’s Sports Bar and Grill, and Lillie’s Asian Cuisine. Golden Nugget has further introduced first-class accommodations, exquisite dining options and fun-filled entertainment venues unlike anything else available in Biloxi. For more information visit www.goldennugget.com/Biloxi.