Talking Omni Channel With Tom Light
Read a Q&A with SBTech’s VP of Business Development on how to develop a successful long-term Omni-channel strategy and get a valuable insight on questions like:
- What are the rules of thumb for a successful Omni-channel operator?
- How do you measure the overall success of an Omni-channel offering?
- How does the psychology of mobile betting differ from betting on desktop in terms of bet types and behavior?
Read the full article here.
*Source: 5 Star Magazine | September 2017